Meeting on Main: Market Positioning, The First Step in the Roadmap to Downtown Revitalization

Every community and commercial district is different, with its own distinctive assets and sense of place. The Main Street Approach® offers community-based revitalization initiatives with a practical, adaptable framework for downtown transformation easily tailored to local conditions. The Main Street Approach® is centered around transformation strategies that articulate a focused, deliberate path to revitalizing or strengthening a community’s downtown economy and are organized around economic vitality, design, promotion, and organization. In order for a transformation strategy to work, downtown organizations need to have a solid understanding of local and regional market data, sustained and inclusive community engagement. Learn from Beatrice and Fremont leaders on the process they went through to identify their transformational strategies and how they tie the Main Street Four Points into their plan of work. Attendees will also have a chance to network and learn about other projects and activities going on in Main Street and Associate Member communities statewide. Anyone involved in downtown revitalization, economic or community development is encouraged to attend.


Wednesday, May 23, 2018


Vintage Venue, 620 Court Street, Beatrice, NE


$15.00 for Nebraska Main Street Network Members
$30.00 for Non-Members



8:45-9:00am Registration & Check In
9:00-10:30am Community roundtable/project share + info share from Main Street NOW Conference 2018
10:30-10:45am Break
10:45am-NOON Understanding the NEW Main Street Approach
NOON-1:00pm Lunch, Networking & Community Recognition
1:00-2:30pm Market Positioning Road Map: Case Studies from Beatrice & Fremont
2:30-2:45pm Break
2:45-3:45pm Downtown Beatrice Project Tour